When to Share Your Batch — And When to Keep It for Yourself

Not Every Pour Needs an Audience

You’ve waited weeks. You’ve watched the color deepen, tasted the transformation, written the name on the label. And now the question hits: do you share it, or pour it just for you? It’s a personal call — and a powerful one. Because a Deer Jimmy’s® bottle isn’t just a drink. It’s a decision.

Share the Story, Not Just the Spirit

Some batches are made to be passed around. A birthday blend. A “first try” success. A smoky rum-aged vodka that made even your pickiest friend raise an eyebrow. Sharing isn’t just generous — it’s rewarding. Because when someone else tastes what you created, they’re tasting your time, your choices, your craft. And that’s a feeling no shelf bottle can give.

But Some Batches Are Sacred

Then there’s the other kind. The one that came out better than you hoped. The one you made when things were tough. Or the one that accidentally became your favorite pour ever. That bottle doesn’t have to leave the house. You don’t owe it to anyone. Some spirits are meant to be opened slowly, deliberately, in silence — or maybe not opened at all. Yet.

Know the Moment

There’s no shame in keeping a bottle to yourself. But there’s magic in sharing it at the right time. That night with close friends. That toast after a deal is done. That quiet evening with someone who gets it. When the moment feels bigger than the liquid, open it. Not because you have to — but because you want to.

In the End, It’s Yours

You aged it. You named it. You wrote it in the notebook. Whether it ends up in five glasses or stays in the back of the cabinet for your eyes only — it’s a win. Because DIY aging isn’t about proving anything. It’s about creating something. And sometimes, the greatest power you have… is choosing who gets a glass.